AI SummaryAuto-loaded when writing documentation, content, or user-facing text. Enforces consistent, direct voice and eliminates LLM rhetoric. Also loaded when a project sets or in , to govern conversational response length and structure (see Output Modes). Bad (filler, marketing, generic):
Install
Copy this and paste it into Claude Code, Cursor, or any AI assistant:
I want to install the "brand-voice" skill in my project. Please run this command in my terminal: # Install skill into your project (4 files) mkdir -p .claude/skills/brand-voice && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-voice/SKILL.md "https://raw.githubusercontent.com/softspark/ai-toolkit/main/app/skills/brand-voice/SKILL.md" && mkdir -p .claude/skills/brand-voice/modes && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-voice/modes/concise.md "https://raw.githubusercontent.com/softspark/ai-toolkit/main/app/skills/brand-voice/modes/concise.md" && mkdir -p .claude/skills/brand-voice/modes && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-voice/modes/strict.md "https://raw.githubusercontent.com/softspark/ai-toolkit/main/app/skills/brand-voice/modes/strict.md" && mkdir -p .claude/skills/brand-voice/scripts && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-voice/scripts/measure.py "https://raw.githubusercontent.com/softspark/ai-toolkit/main/app/skills/brand-voice/scripts/measure.py" Then restart Claude Code (or reload the window in Cursor) so the skill is picked up.
Description
Direct technical voice for docs, README, user-facing text. Concise/strict modes. Triggers: documentation, README, content, output-mode, voice, prose style.
Brand Voice
Auto-loaded when writing documentation, content, or user-facing text. Enforces consistent, direct voice and eliminates LLM rhetoric. Also loaded when a project sets output-mode: concise or output-mode: strict in CLAUDE.md, to govern conversational response length and structure (see Output Modes).
Opening Tropes (Never Start With)
• "In today's fast-paced world..." • "In the ever-evolving landscape of..." • "Let's dive into..." • "Let's explore..." • "Welcome to this comprehensive guide..." • "Are you looking for...?" • "Whether you're a beginner or an expert..."
Filler Adjectives (Remove or Replace)
| Banned | Replacement | |--------|------------| | "cutting-edge" | Describe what it does | | "game-changer" | State the specific impact | | "revolutionary" | State the concrete improvement | | "robust" | Describe what makes it reliable | | "seamless" | Describe the integration mechanism | | "state-of-the-art" | Cite specific capabilities | | "leveraging" | "using" | | "harnessing" | "using" | | "utilizing" | "using" | | "delve" / "delve into" | "examine" / "look at" | | "holistic" | "complete" / "full" | | "synergy" | Describe the actual interaction | | "paradigm shift" | Describe the change | | "best-in-class" | Cite the benchmark or drop it | | "empower" | Say what it enables | | "streamline" | Say what step it removes | | "elevate" | Say what improves and by how much | | "unlock" | Say what becomes possible |
Closing Tropes (Never End With)
• "Happy coding!" • "And that's it! You're all set!" • "I hope this helps!" • "Feel free to reach out if you have any questions" • "Now go build something amazing!"
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