AI SummaryExpert-level guidance for Google Ads — auditing, building, and optimizing search, shopping, display, video, Performance Max, and demand gen campaigns. When asked to audit a Google Ads account: 1. Conversion Tracking — Verify Google Tag, conversion actions, enhanced conversions, attribution model
Install
Copy this and paste it into Claude Code, Cursor, or any AI assistant:
I want to install the "google-ads" skill in my project. Please run this command in my terminal: # Install skill into your project (6 files) mkdir -p .claude/skills/google-ads && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/SKILL.md "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/SKILL.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/CHECKS.md "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/CHECKS.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/EXAMPLES.md "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/EXAMPLES.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/LICENSE "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/LICENSE" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/REFERENCE.md "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/REFERENCE.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/google-ads/requirements.txt "https://raw.githubusercontent.com/thatrebeccarae/claude-marketing/main/skills/google-ads/requirements.txt" Then restart Claude Code (or reload the window in Cursor) so the skill is picked up.
Description
Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.
Google Ads
Expert-level guidance for Google Ads — auditing, building, and optimizing search, shopping, display, video, Performance Max, and demand gen campaigns.
Install
`bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/google-ads ~/.claude/skills/ `
Campaign Auditing & Optimization
• Full account audit covering structure, settings, bidding, keywords, ads, and tracking • Quality Score optimization (expected CTR, ad relevance, landing page experience) • Search term analysis and negative keyword management • Budget allocation and pacing optimization • Wasted spend identification and elimination
Campaign Types
• Search — Text ads on Google Search and Search Partners • Shopping — Product Listing Ads from Google Merchant Center • Performance Max — AI-driven cross-channel (Search, Shopping, Display, YouTube, Discover, Gmail, Maps) • Display — Banner/responsive ads across Google Display Network (3M+ sites) • Video — YouTube ads (in-stream, bumper, discovery, shorts) • Demand Gen — Visual-first ads on YouTube, Discover, Gmail • App — App install and engagement campaigns
Discussion
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