seedance-course-promo

Seedance 2.0 accepts multi-modal inputs and produces short-form cinematic video output. Before writing any prompt, confirm the assets available: Image inputs — up to 9 images • Reference the first image as @material[image1], second as @material[image2], and so on • Use for: instructor headshots, course mockups, student result screenshots, before/after photos, slide previews, community screenshots, device mockups showing the course platform Video inputs — up to 3 short video clips • Reference as @material[video1], @material[video2], @material[video3] • Use for: existing testimonial clips, talking-head snippets, screen recordings of the course interface, b-roll of the instructor in action Audio inputs — up to 3 audio files • Reference as @material[audio1], @material[audio2], @material[audio3] • Use for: background music track, voiceover narration, sound effects layer Output specs • Duration: 4–15 seconds per generation • Resolution: 720p • Aspect ratios: 9:16 (Reels/TikTok/Shorts), 16:9 (YouTube/Webinar landing), 1:1 (Feed) • Chaining multiple generations creates a full 30–90 second promo sequence Prompt length sweet spot: 120–250 words per generation. Too short = generic output. Too long = model ignores later instructions. ---

Before generating a prompt, answer these questions: • [ ] What is the course/program name and price point? • [ ] What is the primary platform (Instagram, YouTube, Facebook, email)? • [ ] What is the video duration target? • [ ] What assets are available? (List all images, videos, audio files with their @material tags) • [ ] Who is the target student? (One sentence description of their current painful state) • [ ] What is the single transformation promise? (One sentence: "Go from X to Y in Z time") • [ ] What is the CTA action? (Register, buy, apply, watch, join — pick one) • [ ] Is there a deadline or urgency element? (Enrollment closing, live event date, bonus expiring) ---

Every course promo follows one arc: Hook (tension/curiosity) → Evidence (authority/social proof) → Transformation (the future state) → CTA (one clear next step) ---

The hook is the first 2 seconds of the video. It must work without sound. Design it visually before writing anything else. | Hook Pattern | Visual Signal | Emotional Mechanism | Best For | |---|---|---|---| | The Knowledge Gap | Split screen: wrong way (frustrated, messy desk, error screen) vs. right way (clean, confident, results visible) | Curiosity + mild anxiety relief | Skill-based courses, coding, design, marketing | | The Transformation Promise | Single subject, before posture vs. after posture in rapid cut — slouched scrolling phone → standing confident, phone showing income notification | Hope + aspiration | Coaching programs, fitness, business, mindset | | The Exclusive Access | Camera slowly pushes through a half-open door into a warmly lit room with a whiteboard full of insider frameworks — the viewer is being let in | Intrigue + belonging | Masterclasses, premium memberships, inner circles | | The Social Proof Flash | Rapid montage of 4–6 results cards or testimonial stills, each on screen for 12 frames — too fast to read fully but pattern-registers as "many people succeeded" | FOMO + credibility | Established courses with a results library | | The Authority Reveal | Close-up of hands writing a key framework on paper or whiteboard, camera slowly pulls back to reveal the instructor's confident face | Respect + curiosity | Expert-led programs, consulting, high-ticket coaching | | The Relatable Struggle | Single frame of a person staring at a blinking cursor, overflowing inbox, or blank spreadsheet — paused in the moment before the breakthrough | Empathy + identification | Any course solving a specific frustrating problem | Hook construction rule: Write the hook shot description first. If you cannot describe it in one sentence that would make sense to a stranger, it is not specific enough. ---