AI SummaryA PESTEL analysis skill that systematically evaluates macro-environmental factors (political, economic, social, technological, environmental, legal) impacting product strategy and roadmaps. Ideal for product managers, strategists, and AI agents needing to assess external market risks and opportunities.
Install
Copy this and paste it into Claude Code, Cursor, or any AI assistant:
I want to install the "pestel-analysis" skill in my project. Please run this command in my terminal: # Install skill into your project (3 files) mkdir -p .claude/skills/pestel-analysis && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/pestel-analysis/SKILL.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/SKILL.md" && mkdir -p .claude/skills/pestel-analysis/examples && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/pestel-analysis/examples/sample.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/examples/sample.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/pestel-analysis/template.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/template.md" Then restart Claude Code (or reload the window in Cursor) so the skill is picked up.
Description
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
Overview
• Project/Product Name: [e.g., "AI-Powered Invoice Automation for SMBs"] • Analysis Purpose: [e.g., "Assess viability of launching in EU market"] • Analyst: [Your name or team] • Date: [Date of analysis] • Geographic Scope: [e.g., "United States and European Union"] • Time Horizon: [e.g., "Next 12-24 months"] ` Quality checks: • Specific: Not "analyze market" but "assess viability of EU launch" • Time-bound: PESTEL factors change—state your horizon ---
Compliance Requirements
• [Identify legal/compliance requirements] • [Example: "GDPR compliance required for EU customers; must implement data residency, right-to-be-forgotten, consent management"]
Purpose
Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control. This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment.
The PESTEL Framework
Originating from Francis Joseph Aguilar's 1967 PEST analysis, PESTEL extends the framework to six categories: • Political: Government policies, stability, trade regulations, taxation • Economic: Growth rates, inflation, exchange rates, consumer spending • Social: Demographics, cultural trends, lifestyle changes, consumer attitudes • Technological: Advancements, R&D, automation, digital transformation • Environmental: Climate change, sustainability, resource scarcity, regulations • Legal: Compliance, IP rights, employment laws, health/safety regulations
Discussion
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