AI SummaryA PESTEL analysis skill that systematically evaluates macro-environmental factors (political, economic, social, technological, environmental, legal) impacting product strategy and roadmaps. Ideal for product managers, strategists, and AI agents needing to assess external market risks and opportunities.
Install
# Install skill into your project (3 files) mkdir -p .cursor/skills/pestel-analysis && curl --retry 3 --retry-delay 2 --retry-all-errors -o .cursor/skills/pestel-analysis/SKILL.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/SKILL.md" && mkdir -p .cursor/skills/pestel-analysis/examples && curl --retry 3 --retry-delay 2 --retry-all-errors -o .cursor/skills/pestel-analysis/examples/sample.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/examples/sample.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .cursor/skills/pestel-analysis/template.md "https://raw.githubusercontent.com/deanpeters/Product-Manager-Skills/main/skills/pestel-analysis/template.md"
Run in your IDE terminal (bash). On Windows, use Git Bash, WSL, or your IDE's built-in terminal. If curl fails with an SSL error, your network may block raw.githubusercontent.com — try using a VPN or download the files directly from the source repo.
Description
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
Overview
• Project/Product Name: [e.g., "AI-Powered Invoice Automation for SMBs"] • Analysis Purpose: [e.g., "Assess viability of launching in EU market"] • Analyst: [Your name or team] • Date: [Date of analysis] • Geographic Scope: [e.g., "United States and European Union"] • Time Horizon: [e.g., "Next 12-24 months"] ` Quality checks: • Specific: Not "analyze market" but "assess viability of EU launch" • Time-bound: PESTEL factors change—state your horizon ---
Compliance Requirements
• [Identify legal/compliance requirements] • [Example: "GDPR compliance required for EU customers; must implement data residency, right-to-be-forgotten, consent management"]
Purpose
Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control. This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment.
The PESTEL Framework
Originating from Francis Joseph Aguilar's 1967 PEST analysis, PESTEL extends the framework to six categories: • Political: Government policies, stability, trade regulations, taxation • Economic: Growth rates, inflation, exchange rates, consumer spending • Social: Demographics, cultural trends, lifestyle changes, consumer attitudes • Technological: Advancements, R&D, automation, digital transformation • Environmental: Climate change, sustainability, resource scarcity, regulations • Legal: Compliance, IP rights, employment laws, health/safety regulations
Quality Score
Acceptable
72/100
Trust & Transparency
No License Detected
Review source code before installing
Verified Open Source
Hosted on GitHub — publicly auditable
Actively Maintained
Last commit 4d ago
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183 forks