AI SummaryApplies Anthropic's official brand colors, typography, and design standards to artifacts created in Claude Code, ensuring consistent corporate visual identity. Useful for developers building internal tools, demos, or branded content that should reflect Anthropic's design language.
Install
Copy this and paste it into Claude Code, Cursor, or any AI assistant:
I want to install the "brand-guidelines" skill in my project. Please run this command in my terminal: # Install skill into your project (2 files) mkdir -p .claude/skills/brand-guidelines && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-guidelines/SKILL.md "https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/SKILL.md" && curl --retry 3 --retry-delay 2 --retry-all-errors -o .claude/skills/brand-guidelines/LICENSE.txt "https://raw.githubusercontent.com/anthropics/skills/main/skills/brand-guidelines/LICENSE.txt" Then restart Claude Code (or reload the window in Cursor) so the skill is picked up.
Description
Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.
Overview
To access Anthropic's official brand identity and style resources, use this skill. Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design
Colors
Main Colors: • Dark: #141413 - Primary text and dark backgrounds • Light: #faf9f5 - Light backgrounds and text on dark • Mid Gray: #b0aea5 - Secondary elements • Light Gray: #e8e6dc - Subtle backgrounds Accent Colors: • Orange: #d97757 - Primary accent • Blue: #6a9bcc - Secondary accent • Green: #788c5d - Tertiary accent
Typography
• Headings: Poppins (with Arial fallback) • Body Text: Lora (with Georgia fallback) • Note: Fonts should be pre-installed in your environment for best results
Smart Font Application
• Applies Poppins font to headings (24pt and larger) • Applies Lora font to body text • Automatically falls back to Arial/Georgia if custom fonts unavailable • Preserves readability across all systems
Discussion
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